Rebuilding Trust for TruSmile Dental Clinics

Dental

Dental

Dental

Marketing

Marketing

Marketing

TruSmile is a regional dental care provider focused on family and cosmetic dentistry. Their presence across five cities was being overshadowed by newer competitors with stronger digital strategies.

Client

TruSmile Dental®

Client

TruSmile Dental®

Client

TruSmile Dental®

Category

Local SEO & Brand Refresh

Category

Local SEO & Brand Refresh

Category

Local SEO & Brand Refresh

Work Period

January 2024 – April 2024

Work Period

January 2024 – April 2024

Work Period

January 2024 – April 2024

Industry

Healthcare / Dentistry

Industry

Healthcare / Dentistry

Industry

Healthcare / Dentistry
Outdated brand assets and inconsistent listings hurt TruSmile’s local SEO. Their Google Business Profiles lacked reviews, proper categories, and keyword optimization.
  • Local SEO Cleanup: Claimed and optimized all clinic listings, ensuring NAP consistency across 30+ directories.

  • Review Generation: Automated review requests post-appointment with 4.6+ rating goal.

  • Website Revamp: Designed a clean, mobile-first site optimized for appointment booking.

  • Content Localization: Created localized service pages and city-specific blog content.


  • 300+ new 5-star reviews in 3 months
  • #1 local search ranking in 4/5 clinic locations
  • 46% increase in online bookings
  • 2.3x growth in organic traffic